As an award-winning marketing leader in the horticulture industry, STEPABLES® has designed the Web site to serve as the core of the new media campaign. The site now includes:
- Hundreds of new images to show consumers and landscapers the most creative ways to use STEPABLES
- Multiple forums for open discussion about anything the site visitors would like to discuss
- Several instructional, how-to videos
- A new blog written by Frances Hopkins, founder and president of Under A Foot Plant Company™
- “Meet Fran” section that personalized the brand with a family behind the name
- New media center with all current press releases
- A help desk available to consumers, garden centers and landscapers
- Design center with printable garden layouts
- A STEPABLES® Fun Club to receive discounts on plants and merchandise
“I wanted to create a marketing campaign that reflected my enthusiasm for gardening and hopefully inspire those visiting the STEPABLES® site to try something new,” said Frances Hopkins, founder and president of Under A Foot Plant Company™. “I look forward to interacting more personally with anyone who visits www.stepables.com.”
Brief instructional videos are featured on the new STEPABLES® site for a quick look at how STEPABLES® can spruce up any landscape. In less than five minutes apiece, these four videos show imaginative possibilities with the STEPABLES® line such as learning the basics of container gardening, planting combination sensations with flower bulbs, creating accents with steps and benches, and replacing a lawn with these low-maintenance plants.
Click on the links and video to see how this plant brand plans to remain at the forefront of marketing with the newest technologies in communication!